2368 - Avoiding Design Disasters in Product Development with Deeney Enterprises' Dianna Deeney

Josh Elledge

Published on: 25/02/2026

In this episode, host Josh Elledge interviews Dianna Deeney, Founder and Consultant at Deeney Enterprises and author of "Pierce the Design Fog." Dianna shares her journey as an engineer and DIY enthusiast, and explains how she helps teams avoid common product development pitfalls by applying quality tools early in the design process. She introduces concepts like the "design fog" and structured models for collaborative innovation.